Methods of Enhanced Oil Recovery Essay example - 2162 Words

Introduction With almost 200 billion barrels of technically recoverable oil reserves located in the United States alone, it is not surprising why so many companies are adopting enhanced oil recovery techniques in everyday operations (â€Å"Total energy†, 2012). Oil production can be broken down into three main components: primary, secondary, and tertiary recovery. Primary recovery is when the well is first drilled and the natural pore pressure of the rock squeezes hydrocarbons out of the pore space. During this time the hydrocarbons are put under immense pressure and the majority of the liquids and gases will flow to the top. Secondary recovery is when water and gas injection are used to transfer the oil from the reservoir to the surface.†¦show more content†¦Cyclic Steam Stimulation An example of thermal recovery is cyclic steam stimulation which is a method of increasing oil production by going through multiple steam cycles. First a steam generator heats water to produce steam so that the injection wells can heat the surrounding formation. Then the well is shut in and the heat is given time to diffuse into the oil, which reduces the viscosity of oil. Soon afterwards, the well returns to production and the initial oil rate is higher due to the increase in reservoir pressure. Once the heat has dissipated far into the formation, the oil saturation may drop because the porosity no longer has an external force holding the space between the grains open. After the initial cycle has been completed the cycle can be three to four times before production gains become insignificant. Steam Assisted Gravity Drainage Steam assisted gravity drainage (SAGD) is also a type of thermal recovery which injects steam into horizontal wells for heavy oil reservoir production and tar sand production. (Steam assisted, 2013). SAGD begins by drilling two parallel horizontal wells about four to six meters apart. The upper well will have steam injected into it while the bottom well is used to collect the heavy oils, such as Bitumen. As the steam spreads throughout the formation in all directions, any gases, such as CH4, CO2 and H2S, will ascend to the top of theShow MoreRelatedSelection Methodology For Enhanced Oil Recovery Methods1254 Words   |  6 Pages Advanced Secondary Recovery PNGE 633 Term Paper: Selection Methodology for Enhanced -Oil -Recovery Methods Mohamed Elsaig 10/18/2016 1. Overview The paper introduces how selecting a methodology for enhanced oil recovery methods depends on good planning includes selecting the applicable EOR process, Characterizing the reservoir, defining parameters of the engineering design, accomplish field tests as needed , studying economic, and completing with a plan to achieve the project expectationsRead MoreComparative Study Of Various Enhanced Oil Recovery Essay1659 Words   |  7 PagesCOMPARATIVE STUDY OF VARIOUS ENHANCED OIL RECOVERY METHODS Study Project Report,2nd semester, 2015-16 Prepared by:- Kaveri Singh (2012B2A1621P) Mentor : Dr. Utkarsh Maheshwari Chemical Engineering Department Acknowledgements I feel immense pleasure and pride of being part of â€Å"Birla Institute Of Technology And Science, Pilani† which moduled me to the present state. I acknowledge my deep sense of gratitude towards Dr Utkarsh Maheshwari , my mentor for his constant guidance and advice. Last but notRead MoreIntroduction. The Production Of Oil From Most Commercially1402 Words   |  6 Pages The production of oil from most commercially viable reservoirs is generally described by three stages termed natural recovery, supplementary recovery and enhanced recovery processes. The recovery processes are used in consecutive order and the shift between methods is usually governed by whether the subsequent production method is economic or not. The production of oil has a very wide range of efficiency, described as the recovery factor (RF). No matter if any single recovery process is efficientRead MoreFossil Fuel And Fossil Fuels1485 Words   |  6 Pagesof mud, rock, and sand (2013). Throughout millions of years, they slowly decomposed into organic material. Depending on what combination of animal and plant debris, different types of fossil fuels were formed. Fossil fuels were converted into coal, oil, and natural gas (U.S Department of Energy, 2013). Fossil fuels are considered to be non-renewable energy. Fossil Fuels are considered to be this because they are a one-time energ y source. Since it takes millions of years for fossil fuels to form,Read MoreThe Effect Of Co2 On The Oil Industry1447 Words   |  6 PagesOil has been one of the main source of energy in the world for the past decade. Oil industry has been growing ever since with the growth of demand for oil. At the beginning, the oil industry’s main focus was the search for oil fields and the discovery of new reservoirs. But since the conventional ways of extracting oil result in the recovery of a small portion of the available oil, the oil industry shifted its focus onto finding new ways to extend the life of the discovered wells and extract as muchRead MoreEssay On Vertical Wells850 Words   |  4 PagesAbstract Nowadays, horizontal wells in oil industry have improved. The main reason for this improvement is that horizontal wells supply huge contact area with the reservoir, and therefore improve the oil recovery and well productivity or injectivity better than conventional vertical wells. The most problem is to identify the suitable technology that will work successfully in a specific reservoir. The selection of the most appropriate technology is a complicated process that requires the simulationRead MoreThe Conventional Sources of Energy That Is Widely Utilized in Oman740 Words   |  3 Pagespower, oil and gas. They are said to be 70 to 80 percent of employing standard origins of power in Oman. Also, they are believed as 40 percent of Oman’s gross internal product(). The form of fossil fuels three which are coal, oil and gas, the most important sources of reliable human so far in the production of energy. They constitute about 92% of the total sources of energy production, while ot her sources make up approximately 8% only (EnergyKids, 2013). The black gold (oil) Oman discovered oil, decadesRead MoreEssay on Enhanced Oil Recovery3099 Words   |  13 PagesINTRODUCTION Oil and Gas refers to the naturally occurring liquid and natural gas specifically made up of long chain hydrocarbons and various organic compounds found beneath the surface of the earth in entrapments called reservoirs; the presence of oil and gas in these reservoirs is the reason humans survive everyday and carry out their daily activities effectively. Different activities are usually carried out to ensure that the oil and gas present in the reservoirs continue to support humansRead MoreImplications Of Heterogeneity In The Enhanced Oil Recovery Process957 Words   |  4 Pagesdistortion through porous media where it has a great influence on the sweep efficiency in Enhanced Oil Recovery processes. Furthermore, it can be considered as the most crucial factor that strongly affects the hydrocarbon recovery efficiencies, especially in heterogeneous reservoirs. Therefore, quantifying the effects of heterogeneity and anisotropy is an essential step in reservoir simulation and Enhanced Oil Recovery (EOR) studies as that leads to determine the optimal design of EOR process implementationRead MoreOil Demand Increases as Production has Decreased1976 Words   |  8 PagesIntroduction Currently, demand for oil in the United States is growing. However, production of oil through the conventional methods has decreased. Moreover, since 1970, the oil reserves in the U.S. have been falling by about 3.8% per year, as there is a slowdown in oil discoveries (OTA 1978). Thus, application of new technologies to improve the extraction of oil is essential. One of the proven techniques to eliminate this problem is enhanced oil recovery (EOR) method. It is known that implementation

Juvenile Justice And Delinquency Prevention Act Of 1974

A juvenile or â€Å"youthful inmate† as defined by the Prison Rape Elimination Act of 2003 (PREA) is any person under the age of eighteen who is under adult-court supervision and incarcerated or detained in a prison or jail. While PREA defines a juvenile as under the age of eighteen the Juvenile Justice and Delinquency Prevention Act of 1974 (JJDPA) allows the states to set their own definition of a juvenile (Lahey). This discrepancy in the definition of a juvenile has caused problems and slow progress with states coming towards compliance with PREA. States, such as North Carolina, South Carolina, New York, Missouri, Georgia, Michigan, Wisconsin, Texas and Louisiana have set the upper limit for a juvenile at sixteen. Texas, recently has agreed to comply with the terms of PREA. Louisiana automatically prosecutes seventeen year olds as adults, even for minor offenses (Neustrom). Sentencing juveniles to adult prison is risking the juvenile’s safety by putting them in a si tuation where they are vulnerable and more likely to be physically or sexually assaulted, commit suicide and it also causes an increase in the recidivism. In America on any give day, approximately ten thousand juveniles are housed in adult prisons and jails. Approximately two hundred thousand juveniles enter the adult criminal justice system each year and most have non-violent crimes. Juveniles in the adult jails lose out on the educational and psychological benefits offered by juvenile detention facilities andShow MoreRelatedJuvenile Justice And Delinquency Prevention Reauthorization Act1577 Words   |  7 Pagesis to research the Juvenile Justice and Delinquency Prevention Reauthorization Act. The paper will focus on the purpose of this legislation, as well as the values that are expressed by this policy. This paper will not only address why this piece of legislation is important it will discuss the effects this act has had on the communities as well as the youths themselves. This paper, will also address the potential for change about the public attitudes towards the juvenile justice system and the socialRead More Preventing Juven ile Delinquency Essay1386 Words   |  6 PagesPreventing Juvenile Delinquency The saying is that history often repeats itself. If this is true then society will have to deal with the complex burden of juvenile who eventually become adult criminals. However, if this saying is not true then the community in which juvenile delinquency exist must have the tool necessary to divert the youth in the community. If one is to change delinquent youth’s behavior, they need to variegate the justice system in order to prevent juvenile delinquent recidivismsRead MoreThe American Juvenile Justice System1043 Words   |  5 PagesAmerican juvenile justice system had developed over the past century with a number of variables that makes it different from the adult criminal justice process. Juvenile justice advocates supports the differences on the youthful offenders. Juvenile crime policy over the course of the twentieth century talks about transferring the law’s conceptions of young offenders. Starting from the nineteenth century, many of the youths were tried and punished as adults. However, treatment of juveniles in the UnitedRead MoreModern Day Juvenile Justice System882 Words   |  4 PagesThe modern day Juvenile Justice System (JJS) in the U.S. evolved out of fragmented reform movements throughout the country that began in 1800 and continued into the 1900’s, Progressive Era. Out of the many movements that were occurring in various states, two pioneered approaches took place that could easily be considered the roots of the entire JJS. In 1824 in the state of New York, the New York House of Refuge became the nation’s first reformatory for children. For the first time, there was anRead MoreJuvenile Delinquency Prevention Act Of 19741576 Words   |  7 Pagesexploring the internet on juvenile delinquents. We as a class have had many good questions to answer about the different ways juveniles are treated, and what the correct or incorrect treatment is for juveniles. We have written many papers and had many discussio n on historical milestones, landmark cases, adult courts, juvenile courts, probation and parole, detention centers and juvenile training programs. This semester has really changed the way that I look at juvenile delinquents. Three historicalRead MoreShould Juveniles Be Tried as Adults896 Words   |  4 PagesQuestion: Should juvenile offenders be tried and punished as adults? Claim: Juvenile offenders shouldn’t be tried and punished as adults. I. Introduction a. There has been a lot of controversy over the issue of if juveniles should be tired and punished as adults. II. Harsh Policies Do not work http://physiciansforhumanrights.org/juvenile-justice/factsheets/youthasadults.pdf III. Adult Convictions Jeopardize Children’s Rights and Futures IV. Risks to Children’s Health V. These PoliciesRead MoreThe Juvenile Justice System Design A Program That Will Fit Into The Kids Lifestyle957 Words   |  4 Pageswhich means a parent for a country. In this legal set of guidelines, the state can acts as a guardian for individuals who are unable to care for themselves, such as children. In this policy, the state act through a Juvenile Court Judge when a child is delinquent, abandoned or need parental care. Also â€Å"Parens patriae† occur if the natural parents are incompetent to control their children. In this case the juvenile justice system design a program that will fit into the kids lifestyle as should have beenRead MoreThe Juvenile Justice System Essay examples1326 Words   |  6 PagesThe Juvenile Justice System Jodia M Murphy Kaplan University CJ150 Juvenile Delinquency Professor Thomas Woods July 31, 2012 Abstract This paper takes a brief look at the history and evolution of the juvenile justice system in the United States. In recent years there has been an increase of juvenile cases being transferred into the adult court system. This paper will also look at that process and the consequences of that trend. History and Evolution In the early nineteenth centuryRead MoreThe High Incarceration Rate Of Juveniles1748 Words   |  7 PagesThe high incarceration rate of juveniles is a significant social problem that affects society as a whole as well as the youth’s individual welfare and developmental trajectory. Adolescents who are incarcerated in the juvenile justice system face a multitude of negative lifelong implications. The history of incarcerating youth in residential facilities such as juvenile halls, camps, ranches or group homes as a consequence for committing crimes has a deep-rooted history in the United States. â€Å"For moreRead MoreJuvenile Justice and Delinquency Prevention Act6750 Words   |  27 PagesIntroduction The Juvenile Justice and Delinquency Prevention Act (JJDPA) is the principal federal program through which the federal government sets standards for juvenile justice systems at the state and local levels. It provides direct funding for states, research, training, and technical assistance, and evaluation. The JJDPA was originally enacted in 1974 and even though the JJDPA has been revised several times over the past 30 years, its basic composition has remained the same. Since the act was passed

Strategic Management of Managing Effective Communication Campaigns

Question: Discuss about the facts for Strategic Management of Managing Effective Communication Campaigns. Answer: Introduction: Padini Holdings Berhad is a Malaysian-domiciled investment holding company, engaged in the operation and contributed in Malaysias apparel industry, manufacturing, and trading (Padini Holdings Bhd 2016). Padini has setup its operation in fashion-apparel industry, manufacturing and trading in Malaysia. Previous the company engaged in the manufacture and wholesale women fashion wear. Later the company subsequently added their rage of offerings and includes children and mens lines. Being competitive and prominent apparel contributor in the Malaysias fashion world, the company is always busy in their product offerings maintaining unique freshness for generating maximum customer responses. Now Padmini is looking for to extend their business offering by including sportswear to their customers. This strategic idea involves the formulation and implementation of these major initiatives which shall be taken by the companys top management based on consideration of resources. The researcher will assess the internal, external business environments in which Padini currently belongs. To benchmark with Voir Holding, another renowned contributor of the apparel industry, the researcher will evaluate the situation analysis and future market position as well. Mission: Blending the highest standards in design, manufacturing, quality, customer services, branding and innovation, Padini Holding is cherished to profile affordable goods and services within the brand niches (Padini Holdings Bhd 2016). Vision: The vision of the company is to be the best fashion retailer in Malaysia. Maintaining unique product delivery at the affordable price is all the aspiration of the company. Objectives: To address the above mentioned vision and mission statement of the company, Padini Group needs to follow a set of objectives for the successful establishment of their extended service deliveries. To provide the most essential retail products at the affordable prices To deliver fresh quality food items at all stores and through online across Malaysia To ensure a seamless operation and increase profitability by 10% within 2 years To provide the best selling experience and ultimate fashion and food retail destination across Malaysia Macro environmental analysis Based on the strategic review, Padini Group will assess the environmental analysis. Strategic analysis consists with macro analysis, Industry analysis and internal capabilities. In this section, the researcher starts the analysis by the use of PESTEL framework. Political Factors: To encourage Malaysians to shop locally, the government of Malaysia promotes this retail industry by adopting the aggressive approach of value for money shopping destination (San Lim et al. 2016). The robust growth of apparel and retail industry in Malaysia is largely for the cause of the participation of the government of Malaysia in terms of helping industry by allowing foreign direct investment and a huge tariff relaxation in terms of making large foreign exchange earnings. Dealing with foreign clients and foreign resources are quite easy and safe because the efforts of Malaysian government to make the foreign transactions crime-free are already appreciated by many market participants and business owners. The lower interference of the government in the business development encourages companies to involve in more strategic expansions. Economic factors: Though the encouraging foreign competition stimulates the local economy of Malaysia, Padini Holdings would still hold the leading position in apparel industry. In 2015, the retailing in Malaysia saw a healthy growth in terms of number of goods sold out in the market comparable with that seen the previous year. The Malaysian economy expanded by 4.2 percent year-on-year in the first quarter of 2016. This percentage is slightly above the market expectations of a 4.1 percent expansion. Many economists say that it is the weakest growth since the first quarter of 2013 as the faster increase in public and private consumption (Lee, Hassan and Mohamed Udin 2016). Several economists still believe that there is a huge scope for domestic companies to expand their market because the growing GDP indicates the demand of consumable goods and services along with the high purchasing power of average Malaysian people. In the diversified and developing economy of Malaysia, the largest sector of the econ omy is services, accounting for around 54 percent of GDP. Thus all favorable facts give the scope to Padini Group to expand their products delivery in the market. Social factors: Malaysia attracts several numbers of clients with its large, literate, young and hugely urban population equates to a healthy labor market. Being the developing economic condition, Malaysia is considered as an upper middle income country. As per economists opinion the country is one of the most developed among the developing countries. This information indicates that the average Malaysian people has the ability to purchase their necessities in daily basis. On the other hand, consumers lifestyle has been changing with times for the better in this nation due to the emerging growth in the education system of the country (David and David 2016). Several high profile retailers such as Padini Holding, Voir Holding, Zara, Levis, Guess along with global media have changed the consumer buying behavior, resulting in the Malaysians as being more westernized. Moreover it is indeed a positive fact that average Malaysians life revolves around trendy shopping malls. Therefore, it would be favorable if Padini Holding updates their ranges of offering by incorporating sportswear with the latest trends. Technology factors: There is a huge trend in shopping online due to growing ecommerce functionalities in the Malaysians business world (Slack 2015). Internet accessibility has changed the shopping perceptions because young people preferred to shop through online and this is the reason behind the huge popularity of the online retail sites in Malaysia. Alternatively, it can be said that retailers can now get a scope to sell their products both online and offline. This unfolds opportunities to earn more profit because it gives the extra exposure and the operational costs are also reduced by the selling their products through the internet facilities. Environmental factors: Retailing industry has long accounted for a substantial economic growth in Malaysia. The environmental aspects of retailing have been must studies as one of the significant initiatives of CSR (Ward and Peppard 2016.). This has been investigated that majority of Malaysian people trust in eco-label and eco-brand products as this factor changed the consumer buying perceptions (Rosenbaum-Elliott et al. 2015). In addition, Percy and Rosenbaum-Elliott (2016) found that several high profile lifestyle companies have been acknowledged this fact and adopted green culture while manufacturing and selling products into the market. Though there is a significant relationship between consumer behavior and attitudes towards green practices, Padini Holding Company has given their efforts by using recycling items during the process of garment manufacturing. Furthermore, the company believes in green packaging and green product distribution process. Initiatives of not selling Fur have been taken in all their outlets is a strong indication that Padini Holding has considered environmental factors seriously. Legal factors: There is a least number of legal rules and regulations imposed by the government of Malaysia. Also the regulatory environment of the nation is stable and provides complete set of rules, institutions, regulations and attitudes to all the local businesses. Industry Analysis Before entering into the market, it is indeed important tom assess the industry or market position and demand for the future (Mellahi and Frynas 2015). By the using canvas of Porters five forces, the researcher can identify industry position. Assessing different industry threats like rival entry, availability of substitutes, and power of buyer, suppliers and extended rivalry of competitors is the main forces of Porter. Intensity of rivalry among existing competitors: High In the modern times, many companies are willing to extend their size in terms of volume of sales, workforces, technology development which certainly compete with each rival company for the same resources such as brand reputation, customers loyalty, market shares and other factors (Morden 2016). Presence of existing competitors including Voir Holding Company, Giodano Holdings Bhd, Esprit, Zara, Bonia Corporation, the chosen company will surely face intense rivalry or a threat among existing competitors. However, this is the perfect time for Padini to extend their lifestyle range and capture the market. But the concerning part is that the cost of switching will be low because consumers have the option to compare prices before taking the final buying decision. Additionally, consumers can also compare the styles of the clothing season. Therefore, product uniqueness shall be maintained in the market. Threat of Substitutes: Medium Though clothing is the basic requirement, the retailing and manufacturing industry for apparels have no visible substitute (Austin and Pinkleton 2015). However, there are budding substitutes in reaching to target consumers. There is a threat of non-retailing stores such as direct mail, online shopping, telephone sales, door-to-door sales which are gaining popularity in the Asian countries. The power of Buyers: High The bargaining power of buyers in the market of Malaysia is moderate and the company can influence trend and fashion (Vignali 2015). However, lunching price of the product may be fixed at low because the switching cost is low and consumers can change their choices whenever they find unsatisfactory results from the company due to presence of alternative options in the market. Holding the market position, thus, would be the cause of concern for Padini Holding Company. This is always an issue whether the product of Padini is fashionable or it provides the better value to the consumers that its adversary. Therefore, the company must experience a high sensitivity to the consumers ever changing trends to satisfy their needs. Entry Threat: Low The Malaysian-base companies such as Voir Holding, Bonia, Elba have already sustained their position in the market. These companies have lowest operating costs because the selling price of the local companies are low compare to foreign companies in the market of Malaysia. Since already exists company are already achieve economies of scale, it would be difficult for new comers to come into the apparel market (De Waal 2015). Few analysts think that it would not possible for new companies to operate in a large scale immediately; instead they can compete with the smaller companies that are not listed in KLSE. In means that Padini has the power to stimulate the consumers buying decisions because the company has lesser threat in term of thee new entries in the market. Bargaining power of suppliers- Low Padini is already engaged both in manufacturing and retailing business. Padinis in-house design is used for styling of the brand and outsourcing the manufacturing products into their store indicates low bargaining power of the suppliers. Thus the bargaining power of suppliers in this diversified company is slow. The above discussion clearly indicates that the intensity of the rivalry in the industry of apparels is high because of the existence of the similar ranges of product but at the same time the treats of entry is low. To perform with stability, the decision of Padini to extend their line of product is ideal for the industry. This is the right time to introduce range of sportswear which is popular and highly demanding among young Malaysians. Capability analysis To assess the strategic capabilities, the company needs to identify its own organizational effectiveness (Lages 2016). Additionally it is important to assess the weaknesses of Padini with the benchmark of other existing companies. Organizational effectiveness and value chain: Initially Padini was engaged in the manufacture and wholesale of ladies wear. Due to stiff competition from the rival companies, the company has concentrated to increase the list of delivering products and quality of services with the support of large workforces. With the effectiveness of the leadership, the company subsequently added childrens and mens lines to its offerings. Thereafter Padini has changed their role from the wholesaler to single-brand store. In this context, the value lies in their product uniqueness and brand recognition in the market. Currently the company has nine levels of family in its family of brands and retail in 330 stores which are franchised outlets, freestanding stores and counters of consignment in Malaysia across the nation. Also the company made available their products at the online as well, named as Padini.com where all products are available and new products can easily be marketed without wasting any huge amount. Now the company is listed on the Se cond Board of Bursa Malaysia Securities Berhad and gained the shareholders confidence and increased the brand reputation. According to the SWOT analysis of the company, the following are the strengths of Padini Group based on the years performance and current market position: Strengths: High growth rate Reduced labor costs Brand reputation in the domestic market High profitability and revenue over the past years Skilled workforces However, weaknesses are as follows: Competitive market and unstable profitability are the biggest concerns of the company. Operational capabilities: Despite the above mentioned threats the company has enough organizational capabilities because of being considered as one of the preferred apparel companies in Malaysia. The effective leadership and skilled designers of the company are added creativities in terms of lunching new trends, styles and product line increases the operational effectiveness in terms of more sales during the financial year and results increased popularity (Sahu 2015). Due to in-house design, Padinis biggest value added service is the product uniqueness or exclusivity. On the other hand, Malaysians are gradually exposed to more international and regional sports events by the government and private organizations. Due to this reason, the company currently captures the theme of sports and presents a completely new sportswear product line in their existing product portfolio. Compare to Voir Holding Company, Padini is placed in a better position in terms of market share, style, ranges of product deliveries and fina ncial position is the stock market. Though both the companies are operating in the same industry, Padinis product exclusivity and comparatively low price are the biggest advantages over Vior Holding Company. Financial capabilities: Financial stability is the key driving force to implement any new strategic plan. Being the leaders of the appeals industry in Malaysia, the company is financially secure. With the current line of offerings, the company has increased its revenue from 866.26m to 977.90m. However, the company is concerned due to the percentage of increased cost of goods sold. Due to this fact the net income is slightly reduced in 2015. In this strategic plan, the company needs to invest more on assets and workforces for launching the new product line with their existing ranges of product. Due to operating surplus at the rate of 13.68 percent, the company can easily manage the extra burden of costs. Therefore, the above analysis clearly indicates that Padini Holding has the ability of product extension in the future period. Sound capabilities in terms of operational, organizational and financial, the company suggests that the company can make this strategic plan a successful one. Proposed Strategy To execute this plan, the company needs to address the drawbacks, threats and weaknesses strategically. Strengths -S Weaknesses-W S1 Leading position in Malaysia W1 Unstable profitability S2 Several outlets across the nation W2 less on line shopping exposure S3 Effective leadership and diverse work culture SO Strategy (S1+O1) S4 High quality product ST Strategy (S1+T1) S5 Trendy and traditional products availability WT Strategy (W1+ WO Strategy (W1+O4) Threats-T T1 increased competitions T3 No celebrity endorsement Opportunities-O O1 Product extension O2 Preferred local companies O3 Scope to increase profitability SO strategy: The company needs to use the power as market leadership to strategically expand their businesses (Johnson et al. 2013). Being hold the dominant position in the retail market, Padini has a huge power and opportunity to launch their new sportswear by appropriate media intervention. WO strategy: To give more efforts towards online services along with offline retail operation, the company can achieve proposed revenue in the long run (Hitt, Ireland and Hoskisson 2012). This strategy is quite feasible because most of the Malaysians are now preferred to shop online. Offering more products means meeting more customer demands. In this way, Padini can improve their profitability and stabilize the company profit. ST Strategy: There is a plan to introduce new sportswear by celebrity endorsement. Launching this product line by a sports personality is a good option to promote and create awareness. In this way, the company can generate maximum attention of consumers and would result higher profitability. WT Strategy: To fight against the increase competition in the apparel market, the company needs to maintain the product uniqueness and low price strategy (David and David 2016). By constant monitoring over consumers product preferences, the company can understand the trend. Collecting feedback or conducting survey process, the demands of the consumer can be reviewed and updated ranges of product accordingly is another strategy for staying in the market. By this following this strategy the company can achieve more profitability and ensure the sustainability in the market. The new product will be positioned is as follows: (Source: created by author) Strategy Evaluation By the use of above proposed strategy, Padini Holding Company can strengthen their position internally and externally as well. Internally, the more effective workforce management will be implemented to deliver additional responsibilities. The more workforces may be recruited for seamless operation from the fabric and design department to product delivery. The performance of the company can be evaluated by the following ways: Suitability: By the strong media exposure, the organization can promote their new product line among their customers (Jakhar, S.K., 2015). The trust of the consumers is already achieved by the company for years long services in Malaysia. Therefore, consumer awareness can be established within a short period of time without expending much. Accessibility: Getting more return is the ultimate desire of shareholders. In this case, the company can definitely increase volume of sales and will generate more profit. This would result more return in the long run. However, shareholders must have patience for getting such return because new product needs some time to get popular. Feasibility: The improved revenue and operating profit increases the feasibility of the lunch of new product in the market. On the other hand, new product of Padini is quite competent for having effective leadership, skilled workforce and market position of the company. Conclusion with recommendations: By the above strategic analysis, this can be said that Padini Group can extend their product line and increase the market share in Malaysia. Diverse work culture, effective leadership, brand reputation, skilled workforce - all are favorable factor for the company. However, few recommendations are as follows: New products line must be promoted by mentioning features such as price, design and theme. Such promotion can be done by online because it is cost effective and powerful as well. Initially price of the products must be fixed at low so that consumer can prefer to buy this product. Quality services must be provided by the sales professionals at all stores of Padini. They can increase awareness by promoting new products by mouth publicity. References: Austin, E.W. and Pinkleton, B.E., 2015. Strategic Public Relations Management: Planning and Managing Effective Communication Campaigns (Vol. 10). Routledge. David, F. and David, F.R., 2016. Strategic Management: A Competitive Advantage Approach, Concepts and Cases. David, F. and David, F.R., 2016. Strategic Management: A Competitive Advantage Approach, Concepts and Cases. De Waal, G.A., 2015. An Extended Conceptual Framework for Product-Market Innovation. International Journal of Innovation Management, p.1640008. Hitt, M.A., Ireland, R.D. and Hoskisson, R.E., 2012. Strategic management cases: competitiveness and globalization. Cengage Learning. Jakhar, S.K., 2015. Performance evaluation and a flow allocation decision model for a sustainable supply chain of an apparel industry. Journal of Cleaner Production, 87, pp.391-413. Johnson, G., Whittington, R., Scholes, K., Angwin, D. and Regnr, P., 2013. Exploring Strategy Text Cases. Pearson Higher Ed. Lages, L.F., 2016. VCWValue Creation Wheel: Innovation, technology, business, and society. Journal of Business Research. Lee, K.L., Hassan, M.G. and Mohamed Udin, Z., 2016. The contribution of supply chain technology in Malaysian textile and apparel industry. Journal of Advanced Management Science. Mellahi, K. and Frynas, G., 2015. Global strategic management. Oxford University Press. Morden, T., 2016. Principles of strategic management. Routledge. Padini Holdings Bhd., 2016 [online] Available at: https://corporate.padini.com [Accessed 9 Jul. 2016]. Percy, L. and Rosenbaum-Elliott, R., 2016. Strategic advertising management. Oxford University Press. Rosenbaum-Elliott, R., Percy, L., Elliott, R.H. and Pervan, S., 2015. Strategic brand management. Oxford University Press, USA. Sahu, M.K., 2015. Strategic Management in Academic Libraries with Reference to Users Perspective. International Journal of Advanced Library and Information Science, 3(1), pp.pp-192. San Lim, Y., Heng, P.C., Ng, T.H. and Cheah, C.S., 2016. Customers' online website satisfaction in online apparel purchase: A study of Generation Y in Malaysia. Asia Pacific Management Review, 21(2), pp.74-78. Slack, N., 2015. Operations strategy. John Wiley Sons, Ltd. Vignali, C., 2015. Sustainable Management; Model Building for Decision Making. CULTUR-Revista de Cultura e Turismo, 6(3), pp.11-18. Ward, J. and Peppard, J., 2016. The Strategic Management of Information Systems: Building a Digital Strategy. John Wiley Sons.

Titanic Essays (951 words) - Edwardian Era, Canada, United Kingdom

Titanic Titanic Titanic still captures our imaginations after 85 years because her story is like a great novel that really happened. The story couldnt have been written better...the juxtaposition of rich and poor, the gender roles played out unto death , the stoicism and nobility of a bygone age, the magnificence of the great ship matched in scale only by the folly of the men who drove her hell bent throughout the darkness. Above all the lesson: that life is uncertain, the future unknowable...the unthinkable possible. 2,227 souls aboard. 1522 dead. Only 705 were saved, when 1360 or more could have been. Discover what happened that fateful night, hear how Dr. Ballard discovered the ship in her final resting-place. Journey back now, to TITANIC. The Royal Mail Ship TITANIC was the last grand dream of a Guilded Age. It was designed to be the greatest achievement of an era of prosperity, confidence, and propriety. Although no one knew it, the world was about to change drastically. Radio had been invented in 1901. The Wright Brothers first successful flight was in 1903. The old presumptions about class, morals, and gender-roles were about to be shattered. If the concept of Titanic was the climax of the age, then perhaps its sinking was the curtain that marked the end of an old drama and the start of a new one . The intensely competitive transatlantic steamship business had seen recent major advances in ship design, size, and speed. White Star Line, one of the leaders, was determined to focus on size and elegance rather than pure speed. In 1907, White Star Lines managing director, J. Bruce Ismay, and Lord James Pirrie, a partner in Harland & Wolff conceived of three magnificent steam ships which wou ld set a new standard for comfort, elegance, and safety. The first two were to be named Olympic and Titanic, the latter name chosen by Ismay to convey a sense of overwhelming size and strength. Titanic was 883 feet long, 92 feet wide, and weighed 46,328 tons. She was 104 feet tall from keel to bridge, almost 35 feet of which were below the waterline. Even so, she stood taller above the water than most urban buildings of the time. There were three real smokestacks and a fourth, a dummy, added largely to increase the impression of her gargantuan size and power, and to vent smoke from her kitchen and galleys. She was the largest moveable object ever made by man. The ships immense size and complexity is demonstrated by an incident recalled by Second Officer Lightoller. There was a gangway door on the starboard side aft. Moreover, she was designed to be a marvel of modern safety technology. She had a double hull of one inch thick steel plates and a system of 16 water-tight compartments, sealed by massive doors which could be instantly triggered by a single electric switch on the bridge, or even automatically by electric water sensors. The original design called for 32 lifeboats. However, White Star Management felt that the boat-deck would not look cluttered, and reduced the number to twenty, for a total lifeboat capacity of 1178. This actually exceeded the regulations of the times, even though the Titanic was capable of carrying over 3500 people. The journey began at South Hampton on Wednesday, April 10, 1912 at noon. By sundown, Titanic stopped in Cherbourg, France, to pick up additional passengers. That evening she sailed for Queenstown, Ireland, and at 1:30 PM on Thursday, April 11, she headed out into the Atlantic. The seasoned transatlantic passengers were deeply impressed by the new ship. She was so massive that they barely felt the movement of the sea at all. Her huge, powerful engines produced almost none of the annoying vibration common to other steamers, and their noise was barely perceptible. In addition, she achieved this extraordinary level of comfort while traveling at 22 knots, not the fastest boat on the route, but certainly one of the top five. Titanic was equipped with Marconis new wireless telegraph system and her two Marconi operators kept the wireless room running 24 hours a day. On Sunday, April 14, the fifth day at sea, Titanic received five different ice warnings, but